Blockchain as an opportunity for collecting societies
Abstract
At the centre of the practice-oriented article is an initial draft for mapping the blockchain concept to the music industry, based on statements from an interview study with experts from music, technology and research. Based on this draft, an impact assessment for collecting societies will be carried out. Blockchain architectures can strengthen the attractiveness and position of collecting societies. However, a successful introduction of these technologies requires a detailed assessment of blockchain, a needs analysis of the music industry and, above all, a solution to the metadata problem. Integrating the new concept requires an increased level of coordination and communication in the form of collaborative approaches based on transition management principles. Consistent implementation with the support of the collecting societies can lead to the development of an expanded value creation space in the music industry.
Full article published in:
In: Ahlers u.a.: „Big Data und Musik“. Jahrbuch f. Musikwirtschafts- u. Musikkulturforschung 1/2018. [2018]
https://link.springer.com/chapter/10.1007/978-3-658-21220-9_4