Category / blockchain / creative industries / creatives / music

Since 2015, you can’t escape Blockchain in music. There is a myriad of projects based on Blockchain, and expectations are extremely high. It’s like 21st century’s Holy Grail to music business if you believe some people. But, what exactly are the advantages for artists? Since some declare Public Rights Organisations (PROs/collection societies) like GEMA, PRS, and ASCAP obsolete with the advent of Blockchain, what about members of PROs? Who will be better off, independent artists or signed artists? Or is Blockchain just another technology that only the major labels and tech giants like Apple, Google, and Spotify will benefit from?